![]() Companies often use these headlines when trying to make a less important topic amusing.Įxample: "Local Auto Race Hits Bump in the Road" 10. Wordplay headlineĪ wordplay headline uses a creative formation of words and phrasing, typically in the form of a pun or irony. To do this, writers use powerful words such as affordable or stressed.Įxample: "Ways You Can Prevent Work Burnout in the New Year" 9. Emotional headlineĮmotional headlines typically target either a positive or negative feeling to encourage an audience to read an article. This type of headline typically results in a list article format, which readers often prefer over other types of articles since it's easier to skim.Įxample: "8 Reasons Why Your Outfit Is Affecting Your Interview" 8. This headline tells an audience why certain situations occur. Most command headlines start with a strong action verb.Įxample: "Simplify Your Wardrobe With This New Technique" 7. Companies typically use this type of headline when creating an advertisement. Command headlineĬommand headlines tell readers what to do or what they can learn by reading an article. Related: Content Marketing Basics: What Is Content Marketing and How To Do It 6. These tend to be topics consumers may be interested in regarding a company's products or brand.Įxample: "Do You Know Which of Our Vegetables Has the Most Vitamins?" ![]() Question headlineĪ question headline poses a question to readers with the intention of providing the answer within the article. It also helps highlight why that particular article might benefit them.Įxample: "How To Drive in a Foreign Country Like a Local" 5. To write a how-to headline, writers start with the phrase "how to," followed by the action they want their readers to learn. This type of headline teaches readers ways to learn a new skill or solve a problem through an outline of steps. Journalists often use these types of headlines in news articles to efficiently share recent information with the public.Įxample: "Beach Cove Taffy Announces New Location Near Myrtle Beach" 4. News headlines make important announcements about a company or its products. Since it doesn't directly state the key idea, it targets a reader's curiosity to discover what the article is about.Įxample: "Shoe company floats on in 2021" 3. Indirect headlineĪn indirect headline takes a subtle approach by hinting at the main point of an article. Readers know exactly what they are going to read or see when you use a direct headline.Įxample: "15 Puppy Pictures To Cheer You Up" 2. It usually involves facts in the article to summarize the overall idea. Direct headlineĪ direct headline clearly states the purpose of an article. Here is a list of 19 types of headlines you can use to capture the attention of readers: 1. Related: 25 Tips for Creating Ad Headlines 19 types of headlines Writers use headlines for news articles, blog posts, advertisements, social media posts and press releases. Because headlines are titles that appear before an article, they are often the deciding factor regarding whether a reader clicks on an article and, therefore, are most enticing when they're persuasive. Its purpose is to quickly capture the attention of readers. What is a headline?Ī headline is text above an article that summarizes its overall content. In this article, we explain what a headline is and provide a list of 19 types of headlines you can use to entice readers. Understanding different types of headlines can help you choose the right one to use. ![]() ![]() These brief statements can tell an audience how certain context applies to them and what they can expect to learn by reading a particular article. Strategic headlines can help media outlets or marketing companies attract readers to their articles or other content.
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